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Focusing on their customers at CrossEyes in Chichester

March 30 is an exciting date for local couple Iain and Helen Thompson as it sees the official opening of their opticians CrossEyes in Chichester.


Although the store is currently open at its premises in North Street, Chichester the official opening on March 30 will mean a great deal to Iain and Helen as the mayoral cutting of the ribbon marks the beginning of their long sought after vision.


A well-established company from Denmark, CrossEyes prioritises high quality care and products above anything else. With their range of high-end frames and lenses set at fixed prices they aim to provide customers with the best service possible based on their needs rather than cost.


CrossEyes opticians arrived in the UK three years ago. However, it is still a relatively small company. Each branch is owned independently by people who subscribe to their customer-forward ethos and provide the frames and lenses designed by CrossEyes.


Iain and Helen’s branch in Chichester will be the first to open in Sussex and they are extremely excited about the opportunity to run their own opticians.


Iain had worked in as an optician for ten years. In 2010 he was awarded the title of “Most Trusted Optician” through the West Sussex company he worked for.


Despite enjoying their work for other companies, both Iain and Helen felt that they wanted to create their own business. They knew that they wanted to stand out from other opticians and the concept and products of CrossEyes will allow them to do just that.


Iain said: “Mainly, we wanted a business that’s honest and different to what’s already there.”


CrossEyes designs and makes all their own glasses that aren’t available in any other stores or websites. Each frame is made to last as well as to suit the customer. Made with strong materials, excluding nickel, which is known to cause irritation, you can be sure to find a comfortable, long-lasting pair of glasses when CrossEyes are involved.


Among the stylish ranges from CrossEyes are also their seasonal variations which arrive in store every six weeks ensuring that there are plenty of styles to suit everyone and to help you stand out from the crowd.


Iain said: “The designs from CrossEyes are unique. They’re perfect for when you want something individual yet stylish.”


Affordability is also part of the CrossEyes ethos. Rather than constantly charging for extras and making customers pay more for different frames, they offer one set price. This will include the eye test and prescription lenses with a coating and frame. All the glasses available are of the same quality so that customers are guided by what they like rather than what they can afford.


However, they do offer eye tests as a stand-alone option for only £30. If that customer then decides to purchase a pair of CrossEyes glasses that cost of the eye test would be removed from the overall price. They are also very proud of the quality of their eye tests which last longer than those done by other opticians to provide customers with a more in depth analysis of their eyes.


They can also provide a full contact lens fitting service at competitive prices that would be perfect for anyone considering making the transition to contacts.


Iain hopes their pricing will allow customers to prioritise the health of their eyes over worrying about the cost. The idea of CrossEyes is to give people one simple choice combined with the best quality eye care and products.


Iain and Helen are looking forward to providing their local area with a reliable and quality service. They are open now to anyone who is interested in finding out more or to book an appointment.


Everyone is invited to join Helen and Iain for the ribbon cutting at 12.30pm on March 30. They will be open until 7pm on that day with snacks and refreshments on offer.


Call 01243 940180 or visit to find out more.

Posted in Lifestyle.