WATER-BASED sports across coastal West Sussex are to benefit from a £170,000 grant.
The money has been awarded to boost businesses for sports such as sailing, kayaking and kitesurfing to enable them to grow, flourish and create jobs.
The grant is towards a £340,000 project to position the West Sussex coast as an active hub for them.
It has been awarded to the Coastal West Sussex Partnership from the government’s coastal communities fund and will pay for a much-needed marketing campaign to promote water sports in the region.
This is intended to grow the market, attract more visitors and extend the visitor season as well as the length of stay for visitors.
Caroline Wood, a director of the partnership, said: “We’re over the moon to have been awarded this grant. We want to work with all relevant businesses to help put the West Sussex coast on the water sports map.
“We have an incredible variety of water sports locally, from diving in Littlehampton to kayaking in Pagham to kitesurfing in Goring Gap.
“Our stunning coastline has plenty to offer both seasoned athletes and total beginners alike and many of the businesses also cater to families.”
All water sports businesses along the coast in West Sussex have the chance to be involved in the campaign.
Four times British champion kite surfer and Worthing resident Lewis Crathern said: “I’m extremely happy that the West Sussex area has received this grant.
“Having grown up here by the coast, I have seen water sports develop at a rapid pace and I am proud to call it my base for my profession of kitesurfing.
“I look forward to this collaboration and to further spreading the message that our area is world class location for water sports.”