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Charity’s sofa visit success

Visitors to Butlin’s in Bognor Regis were greeted by the sight of a pink sofa.


The brightly-coloured piece of furniture was taken to the holiday site as the finale of a tour by Dementia Support.


The charity has used the settee to offer people support and advice about dementia.


Butlin’s was the destination for one of its charity weekends, which saw the entry fees donated to the good cause based at Sage House in Tangmere.


These totalled more than £8,000 after 5,000-plus people took the chance to look around the popular holiday resort.


Many of them enjoyed the new £40m swimming complex which opened earlier this month, as reported.


Jeremy Pardey, Butlin’s resort director, said: “As a brand, Butlin’s strives to support many local charities and initiatives throughout the year.


“We host charity weekends on resort every few months in which we raise as much money as we can to support local causes.


“Over the years, we’ve managed to raise thousands of pounds for a number of charities and we’re really excited to announce a new partnership for 2019 with Dementia Support.


“It’s great that, in just one weekend, we’ve managed to raise over £8,000 on resort for a good cause which looks after the wellbeing and quality of life of local people living with dementia.”


Many of the guests also used the vivid sofa to stop and talk to the Dementia Support team to ask for support and information about the disease. Many had relatives or knew someone living with dementia.


Dementia Support’s chief executive, Sally Tabbner, said: “It was great for our charity to be able to get out and meet visitors to Butlin’s that weekend and to help raise awareness of dementia, a disease that can affect anyone.


“We work hard at Sage House to ensure that people are supported to live with dementia, which is why we have just launched our Wayfinder Appeal to fund more personal advisors and life-changing dementia support services to help families face the future with hope and confidence.


“As a charity we rely totally on voluntary donations, with no current funding from the NHS or government to provide this essential dementia support and are, therefore, very proud of our new partnership with Butlin’s.


“We cannot thank them enough for their generosity in supporting us and raising much-needed funds.”


During the week, Dementia Support was on tour around West Sussex with its sofa to offer advice and support to the various communities.


The charity’s Wayfinding service is unique. It comprises a team that provides personalised care and support for people living with dementia and their families.


Dementia Support has launched a £1m appeal to enable it to reach more people who have dementia and help them and their families.

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