Barber Tina Payne has marked her 25th anniversary by criticising the lack of promotion for an area of Bognor Regis town centre.
Tina said she was angry the authorities ignored the High Street’s eastern section when they publicised the town.
“We are a real community but no-one ever comes along to help us. The post office has gone from there, the through road in the High Street has gone but no-one from a council has ever found out how we are doing.
“It is such a shame for those of us at the east end of the town. We are not assisted in any way.
“There is no promotion or advertising of us at all. There is nothing on the seafront to tell visitors about us.
“They all go along to The Arcade and go through there to the precinct.
“It would be nice to have a sign on the seafront or a big notice in the town centre telling people there are more shops in the East End.
“There are a wide range of businesses in the area like a jeweller, a cafe, a hairdresser and a tattoo studio.”
Tina celebrated her quarter of a century in her shop next to the former post office last Friday.
She hired a busker to brighten up the neglected area and also arranged for Stormtrooper and Dead Pool characters to visit from Grandad’s Front Room community interest company on the opposite side of the road.
Cakes and balloons added to the party atmosphere in the early afternoon. Tina donated her takings from midday-2pm to Grandad’s Front Room to show her support for its work helping people in Bognor Regis.
North Bersted resident Tina, 48, began work as a barber for businessman Mark Spindler at his former Features salon in London Road.
He recognised her desire to start her own business and enabled her to open in her current premises in 1994.
Mr Spindler guided her for the first three years to ensure she became well established and learned the principles of running a successful business.
Tina took sole control of the salon 15 years ago, with Mr Spindler as her landlord, and has never looked back.
“Mark has been a real mentor to me and has been brilliant at helping me,” said Tina. “I absolutely love everything about being my own boss.
“It feels amazing to be celebrating 25 years of this salon. There is a real community in Bognor and people are so loyal.
“I’ve seen so many changes along this road but my customers keep coming back and back. I’m now cutting the hair of the children of the children whose hair I cut when I opened.
“I become a friend of my customers and a counsellor as well. I get to know all about their lives.
“People say walking into my salon is like walking into their kitchen because it’s so cosy and welcoming.”