New chairman Jason Passingham wants to spread the work of a Bognor Regis business group around the town centre.
Jason was chosen to lead the town’s business improvement district (BID) organisation for its second full year.
After the vote at its annual meeting, he said he wanted to build on the work carried out in the first full 12 months of the company by ensuring all businesses shared in its benefits.
“We have placed the BID area of the town centre into zones and I want to make sure all zones are covered when we stage activities,” he said. “This will ensure as much of Bognor Regis is involved in what we do as possible, which is what we want.”
Jason also called on businesses inside the BID, which stretches from the Royal Norfolk Hotel to Butlin’s and the University of Chichester’s campus, to play their part in making the programme a success.
A total of 492 businesses are within the district of which 292 pay a levy towards the activities. Some premises are exempt because they are occupied by charities or are too small.
“It would be good if they could spare a member of staff, say, to accompany a costumed character for half an hour while they walk around the town.
“It would help the town and also be benefit everyone, including their business.
“The BID has made a good start but we have to think can we do things better to give Bognor Regis something new and exciting.”
Jason is a former town councillor and he has owned Heygate’s Bookshop in the High Street since 2016.
He has revived the business and runs a book-finding service which has customers from Warwickshire and Surrey as well as London.
He has also branched out into comic and graphic novels and collectors’ folio editions.
His next ambition is to move premises – when he can find the right site – and create a joint bookshop and coffee shop.